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SEMINAR: MARKETING - WHAT YOU NEED TO KNOW

Saturday - 27 September 2008 ( 9:00 a.m. - 12:00 p.m. )

Registration FREE

This seminar is designed for those who have a clear idea of which small business to launch...and... for those who are exploring ideas.

MARKETING is an "ATTITUDE". It involves the management of many disciplines. As a subject it is misunderstood and misinterpreted. It is often viewed with a narrow eye which precludes the creation of opportunities which can generate additional revenue for any business.

This seminar will define and describe:

The various forms of marketing for profit (consumer, industrial, government and service)
How to evaluate relevant demographics and other consumer buying habits.
Significant trends, local and otherwise, which may help in refining your small business.
The importance of being unique, relevant and consistent vis-a-vis your competitors.
The importance of "adapting to changes"...the internet.
Low cost research and other low cost marketing techniques.
Motivating people (customers, employees, salesmen, distributors).
How to develop a successful Marketing Plan.
How to think creatively to get more value out of your marketing dollars.
Most common pitfalls.

FELICE SCHILLACI is the Vice Chair of Sandhills SCORE and a counselor. He was born, raised and educated in Italy. He came to the USA at age 25 and is proud to have had the good fortune of living the American dream. He speaks four languages and has lived in many overseas countries. Prior to developing a printing business which he owned for 15 years, Felice worked for 26 years in major international corporations. He was a sales and marketing executive for Air France and The Gillette Company; General Manager - International for the Sheaffer Pen Company; and President of Swatch USA. Felice's experience in both large and small business environments will benefit the seminar participants in developing the awareness necessary to successfully market your small business.

Quotes from prior attendees:

"Fantastic - many thanks. Please come back!"
Liked most:
- "Enthusiasm, clarity, organization"
- "Explanations in laymen's terms"

Scheduled dates, times, location:

27 September 2008

8:30 a.m. Registration
9:00 a.m. Seminar starts promptly
Location: Sandhills Community College, Van Dusen Hall, Room 203

Registration

To register please call the Small Business Center, Sandhills Community College, at 695-3938.
Early pre-registration is encouraged to be sure of seating availability and that sufficient hand-out materials are on hand.